Rubikon CBN is a blockchain validated product information and tracking system for the global cannabis sector enabled with hardware integrations and the use of RFID/QR enabled TrackBadges.
In preparation for the date of federal legalization, the founding team had already developed a understanding of the product space.
I was contracted to create and test prototypes of a seed-to-sale supply chain web application for cannabis producers.
The team and I conducted user interviews and on-site observation studies with Canadian cannabis producers to understand:
- Who are the key user groups?
- What makes their work space/environment unique?
- What are the current pain points/problems are users experiencing?
- Are they doing any workarounds to solve those problems? What are they? How efficient are they?
- How do people interact with each other?
This process helped to refine and improve the assumptions the team had originally made:
- Each facility will have many unique properties and operating procedures. This includes: equipment, techniques, staff, crop yield, and what products or service their facility was licensed for.
- Most facilities used multiple pieces of software to manage different aspects of the production cycle, and they didn’t always integrate with other systems. Support staff would use workarounds like a spreadsheet to import data from separate systems.
- Existing solutions required lengthy installation and training periods for teams to learn the workflow for manually adding required regulatory data.
- Because of the setup cost, the proposed product offering was more suitable to new or existing micro-producers than large scale facilities.
A major decision for the team was partnering with another company. It would be much less effort integrate with their system and provide Rubikon customer the required regulatory data for cycles and much more.
With this focus in mind the design team had three goals to achieve while creating the inventory, sales, and packaging systems:
- Create a design component library to enable faster developer hand offs and improved efficiency when creating or updating prototypes.
- Working through weekly design sprints will create a constant feedback loop with customers during design and development of each feature.
- Developing prototypes in Framer X with re-usable components with real system data would result in better demo experiences, faster prototyping, and allow us to collect analytic data with test participants.
Running the experiments
Verify the results
Development of web application and RFID integrations are in progress. The team is scheduled to begin installation, configuration, and a trial phase with select producers in Q1 2019. Once installed additional observation studies will be conducted with the RFID installation specialist and support staff when they start a new cycle at their facility.