Create data-driven marketing experiments that align with organizational goals, prove marketing ROI, and inform investment decisions.
Define the learning objectives, recruit the ideal people, and establish systems to collect feedback and report issues.
Design and implementation of a strategy to make groups try, use, and promote your product or service. This includes creating any type of content needed to engage audiences.
Design and implementation of a content strategy to drive top of funnel leads. Includes email and direct mail, webinars, video, and branding.
Define interaction models, user task flows, and UI specifications. Collaborate on prototypes, end-to-end experiences, and user scenarios with all team members.
Definition and implementation of both inbound and outbound marketing campaigns to target specific industries (verticals), use cases (horizontals), and personas (top down, bottom up).
Implementation of sites that look amazing and convert well. Product sites, micro-sites, landing pages, email and social campaigns — all using a scientific approach to get results.
Drive top of funnel leads and accelerate conversion from leads to later-stage opportunities.
Defining key features to implement based on research, as well as creating a framework on how to market them.
Identification of user needs and goals, task and work-flow modeling, ethnography and persona development as well as rapid iterative usability testing.